Privacy Policy - Southern Shores Realty

Information Collection

At Southern Shores Realty, located at 12 Beach Road, Sea Point, Cape Town, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your personal information. We collect information in several ways, including:

Directly from you: When you contact us through our website, phone, email, or in person to inquire about properties, request viewings, or engage our services. This may include your name, contact details (phone number, email address, physical address), property preferences, and financial information if you are applying for a mortgage or making an offer.
Automatically: When you visit our website, we automatically collect certain information about your device and browsing activity, such as your IP address, browser type, operating system, referring URLs, pages visited, and the dates/times of your visits. This information is collected using cookies and similar tracking technologies. For more information, please see our Cookies Policy.
From third parties: We may receive information about you from third-party sources, such as property portals, social media platforms, and credit reference agencies. This information may include your contact details, property interests, and credit history.

We collect this information to provide you with the best possible service, to understand your needs and preferences, and to improve our website and services. For example, we use your contact details to respond to your inquiries, schedule property viewings, and provide you with updates on new listings that match your criteria. We use your browsing activity to personalize your experience on our website and to show you relevant advertisements.

Usage of Information

We use the information we collect for a variety of purposes, including:

Providing our services: To assist you in buying, selling, or renting property in Cape Town. This includes responding to your inquiries, arranging property viewings, negotiating offers, and processing transactions.
Improving our website and services: To analyze website traffic and user behavior, identify areas for improvement, and develop new features and services.
Personalizing your experience: To show you relevant property listings, advertisements, and other content based on your interests and preferences.
Communicating with you: To send you newsletters, marketing materials, and other information about our services and properties. You can opt out of receiving these communications at any time by contacting us at privacy@southernshoresrealty.co.za.
Complying with legal obligations: To comply with applicable laws and regulations, such as anti-money laundering laws and data protection laws.
Internal operations: For data analysis, testing, research, and statistical purposes to improve our service offerings.
Customer support: To provide effective customer service and address any inquiries or complaints.

Southern Shores Realty respects your choices regarding the use of your personal data. We will always strive to be transparent and give you control over how your information is used.

Sharing of Information

We may share your personal information with the following categories of recipients:

Service providers: We share information with third-party service providers who assist us with various aspects of our business, such as website hosting, data analytics, email marketing, and payment processing. These service providers are contractually obligated to protect your information and only use it for the purposes for which we provide it.
Real estate professionals: We may share your information with other real estate agents, brokers, and property developers in Cape Town to assist you in finding the right property or selling your property.
Legal authorities: We may disclose your information to legal authorities if required to do so by law or in response to a valid legal request, such as a court order or subpoena.
Business transfers: In the event that Southern Shores Realty is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
Affiliates: We may share your data with our subsidiaries or affiliates for internal business purposes.
Financial institutions: If you're applying for a mortgage or involved in a property transaction, we may share necessary information with banks and other financial institutions.

We will not sell your personal information to third parties for marketing purposes. We take reasonable steps to ensure that any third parties with whom we share your information are also committed to protecting your privacy.

Security

We take the security of your personal information seriously. We have implemented a variety of technical and organizational measures to protect your information from unauthorized access, use, or disclosure. These measures include:

Encryption: We use encryption to protect your personal information when it is transmitted over the internet.
Firewalls: We use firewalls to protect our servers from unauthorized access.
Access controls: We restrict access to your personal information to authorized personnel only.
Regular security assessments: We conduct regular security assessments to identify and address potential vulnerabilities.
Employee training: We train our employees on the importance of data protection and security.

While we strive to protect your personal information, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately at security@southernshoresrealty.co.za.

Our security measures are regularly reviewed and updated to align with industry best practices and evolving security threats. We encourage you to use strong passwords and protect your login credentials to help maintain the security of your account.

Your Rights

You have certain rights regarding your personal information, including the right to:

Access: You have the right to access the personal information we hold about you.
Rectification: You have the right to have inaccurate or incomplete personal information corrected.
Erasure: You have the right to have your personal information deleted in certain circumstances.
Restriction of processing: You have the right to restrict the processing of your personal information in certain circumstances.
Data portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
Object: You have the right to object to the processing of your personal information in certain circumstances.
Withdraw consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.

To exercise these rights, please contact us at privacy@southernshoresrealty.co.za. We will respond to your request within a reasonable timeframe.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on our website and, if the changes are significant, we will provide you with a more prominent notice (such as an email notification). We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

This Privacy Policy was last updated on October 26, 2026.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Southern Shores Realty
Attn: Data Protection Officer
12 Beach Road, Sea Point
Cape Town, 8005
South Africa
Email: privacy@southernshoresrealty.co.za
Phone: +27 50 529 5227